Ikea has released a free font called Soffa Sans, inspired by all the memes born from its online “Design your own sofa” planner. The tool allows for customers to design the layouts and configurations of Ikea’s couches. Once it was discovered that the planner allowed for basically any configuration with no limit to the cost, it inspired some Sims-like creativity from users.
This project illustrates the whole case story, the numbers achieved in traffic and conversions, making it a fun experience to watch.
The concept for the video was to illustrate up the fun, inventive way that people used the tool, and how the creation of the font brought conversions to the Ikea site, as well as the amazing brand recognition bonus that the campaign managed to achieve.