Cadbury

2:58pm Lull Boost Campaign Animation



The Project

VCCP created a the 2:58pm Lull campaign Cadbury Boost chocolate bar, and I was faced with the challenge to make a flipboard clock work to support the actions that would take place across London stations and squares.

The animations would play nearby where the action takes place. And it opens for a minute only, at 2:58pm for a couple of weeks, giving away free Boost and the new Boost+ Protein bars, to give people a "lift" during the work day.


The Approach

Giving the amount of work to supply, the tight deadline, and  the complexity of the variations requested, it was necessary to download a template that could be easily customisable, and adopt to the look and feel of the creatives I was handed.

This alone saved time in one of the craziest deadline x humanly possible campaigns I have ever worked.


Osklen | App Design Concept

Next Project

See More