Iris Worldwide, the prestigious Advertising Agency that focuses on Participation Brands booked me to work in a set of animations for one of its biggest clients, Samsung. The idea was to animate the creatives of the new S8 & S8+ mobiles about to be launched.
The 'seamless' effect was chosen to bring up the images to life, adding momentum to the 'Unbox Your Phone' message, and enhancing the concept of the mobile design, the "frameless" screen.
The animations were featured on video panels at EE and Carphone Warehouse Mobile Shops. The animations run in the background and through the mobile screen. The animation "loop" every 5 seconds for file size limits, but without being noticed