TfL

Travel Kind Campaign



The Project

VCCP came up with the Travel Kind Campaign for Transport for London. And after the Print material was ready, a series of animations were needed for D6 Panels and online advertising.

The 'parallax' effect in the animation series was a simple but effective idea following the layout of the creatives for Print to keep consistency.


The Approach

Although a very simple job in terms of animation, the different variations/messages had to have different durations. So one of the challenges was to keep the 'timing' of the parallax consistent across all animations.


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