VCCP came up with the Travel Kind Campaign for Transport for London. And after the Print material was ready, a series of animations were needed for D6 Panels and online advertising.
The 'parallax' effect in the animation series was a simple but effective idea following the layout of the creatives for Print to keep consistency.
Although a very simple job in terms of animation, the different variations/messages had to have different durations. So one of the challenges was to keep the 'timing' of the parallax consistent across all animations.